Analysing keywords in a SEO campaign is vital to ensure you are using the correct keywords to target your users. If research is carried out thoroughly then the success of the keywords should help you rank higher and increase traffic to your website, increasing conversion rates. However, we cannot accurately define why a user visits the site through keyword analysis alone, it is important to analyse your target audience also.
A research study, ‘Psychology of the Searcher: Patterns in How Searchers Formulate Queries’ by Nile Research found that users searched in two particular ways, either in full queries or fragmented, shorter queries. The full queries are usually longer in length and show that the user is looking for a specific answer to their search. Whereas fragmented, shorter queries show the user prefers speed over specifics.
However, when analysing the number of words in a query, no individual number represented more than a third of the searchers, suggesting users search in varied, distinct ways. These results conclude to marketers that a deeper knowledge of their target audience is vital to ensure keywords in a campaign are correctly used to target their audience.
Because of these findings it is important to analyse your campaign and invest in thorough market research to benefit a business’s campaign. By analysing user search methods it is possible to gain a thorough understanding of your users as well as keyword analysis. These methods ensure you gain a higher insight to a business’s audience and ultimately use keywords that increase traffic to your website.
If you would like any help or advice on keyword research for your target audience, or would like any other help with search engine optimisation, then talk to somebody at Search Marketing Group today.